Tech for Non-Tech Founders

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No tech co-founder required.

Non-technical (non-digital, non-web-savvy, whatever your language) entrepreneurs can feel on the back foot when it comes to launching and scaling business.

We’ve developed a program to change that.

What is Tech for Non-Tech Founders?

As a founder, you are your business’s most valuable asset.

Tech is an important piece of the puzzle to help you get where you want to be.

The Tech for Non-Tech Founders program is designed to support creatives, makers, entrepreneurs and founders without a tech background to make the most of tech in their business.

In a friendly, welcoming and inclusive environment you will be supported to learn and grow your digital and technical fluency.

What is covered in Tech for Non-Tech Founders?

This program acknowledges the crucial importance of tech knowledge for all founders, regardless of product or service.

Yet, so many founders can feel locked out of its benefits or intimidated by the whole concept.

We will cover theory and practice and share how to best get set-up, improve your tech, empower yourself, engage with tech professionals and remove barriers to growth.

We understand how hard and expensive it can be when you’re a startup and you’re bootstrapping the whole thing yourself. Every tool we cover is either free or very low cost.

Some of the topics we’ll cover…

Website builders

Are ‘drag and drop’ tools like Squarespace, Wix and Shopify good or bad? And why?

Should I use Shopify or Squarespace?

Is WordPress worth the hassle?

Should I just learn to hand code the whole thing myself?

Design and User Experience

Having a coherent and meaningful online presence is imperative. We’ll guide you through such topics as setting up style guides, branding guidelines and the like.

Search Engine Optimisation (SEO)

SEO is the most cost-effective way to get your message to the masses. We’ll run you through the basics and get you started with your first SEO campaign, looking at free tools to find relevant keywords and ideas.

We’ll show you how to find what your customers are searching for, so you can help them find you.

Tech tools, tricks and tips

From Customer Relationship Management tools to email providers, we’ll help steer you through what can be murky territory.

We’ll look at a bunch of (mostly free) content creation tools that will give you professional images, video and other assets in minutes.

Social media and how it works for business (and when it doesn’t)

The major players in the social media landscape can benefit your business greatly. We’ll show you tools and techniques to make the most of these services.

Online advertising

Spending money on Facebook and Google advertising can be intimidating. We’ll guide you through the terminology and advise on best practice to maximise benefits at minimum cost.

Measuring success with analytics

“If you can’t measure it, you can’t improve it.” There are a heap of free tools you can use to be able to measure your success, including online analytics, and heat mapping software.

And so much more…

Who will love Tech for Non-Tech Founders?

Startups, creatives, makers, artists, musicians, entrepreneurs and founders without a tech background who want to make the most of tech in their business.

From idea stage and beyond (in-market, ready to scale, seeking investment).

Anyone who has felt a little intimidated by tech and wants a friendly and empowering pathway into learning more.

Praise for Tech for Non-Tech Founders

I’m pretty pumped to be able to put some of the topics into action.

I realise not really understanding tech has been a massive mental block in my confidence in my business, and as a result, really affected how I see myself and the legitimacy of the business.

Gaining this understanding has rebooted my confidence and motivation.

Neroli (Startup founder)
Dandy N

You rocked my non-technical socks off.

Caleb Rixon
Genyus Network – a global community and story sharing platform for young stroke, and other trauma survivors.

The course was led by great teaching and covered an excellent, relevant range of subjects.

I feel empowered with useful information relating to SEO, content creation, and social media marketing.

The two days covered more than I thought was possible.

Simon W
Breaking and Entering program on Triple R FM


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