How to check that your Facebook / Meta Pixel is working correctly

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Hemphill, Sam (2022), How to check that your Facebook / Meta Pixel is working correctly, viewed 5th December 2022 <https://www.meeum.com/articles/check-facebook-pixel/>

Having multiple Facebook Pixels on your site isn’t a big deal, so long as at least one of them is actually connected to the right ad account in Facebook Ads Manager.

This video takes you through the very simple steps to make sure that your website and Facebook Ads manager are talking the same language!

If you’d prefer a text version, you can see that below the video.

 


 

 

We’ve noticed that quite a few of our clients have got a set-up where over time, multiple ad accounts have been set up in their Facebook business account for various reasons. This is usually because someone else has come in and taken over or started working on the account.

When this happens, there can be four or five different pixels that the website is actually firing out.

Can I have multiple Facebook (Meta) Pixels on my website?

Having multiple pixels firing from your site isn’t a major issue, and is sometimes required. But what you do need to know, though, is when you are setting up your ads, you need to make sure that you know which one of those pixels is actually connected to your ads account and also make sure that the pixel code connected to your ads account is actually on your website.

We’ve seen this come up a number of times just recently, so I thought it timely to do a quick resource on how to check for that.

How to check the pixel code on your website

The first thing we need to do is check which pixel (if any) is installed on your website. We need to go into either Google Chrome or Microsoft Edge. You can install Chrome plugins into either one of those browsers. I’m using Microsoft Edge in this demo.

Head to the Facebook Pixel helper page and install that on your browser.

That will be a Chrome extension that you can then install into either Google Chrome or again, you can install it into Microsoft Edge as well. Now, I’ve already got it installed, and it’s this little icon up here in the browser bar. And the way that works is if we go to any website at all that’s got the Facebook Pixel installed, let’s just go to Woolworths right now. And if I click on this Pixel icon, we’ll see the Woolworth’s Pixel code. If I go to Bunnings, same deal, click on there and I can go cool – here is the Pixel code for Bunnings.

Same thing here, if I go to the Meeum website – hey hey hey – and click there and I can see the Pixel code for Meeum.

Now, this is a really handy thing to do, because what we want to be doing is logging into our Ads account next to make sure that those ones add up. Now, obviously, we’re not looking for Bunnings and Woolworths ads account, unless, of course, you work for Bunnings or Woolly’s, in which case, give us a call.

Check your Facebook Pixel code in your Facebook Business account

We’re looking to make sure that the MEEUM one adds up, and so go along and follow along with this in your site as well.

So the next step is to go to our Facebook business account.

You can see here, we have actually got two different ad accounts for Meeum. The first one that we set up in the wrong time zone! And so we ran that for a couple of years and then decided we’d actually change it to our own time zone, and so created a new ad account. We kept the old one, though, because there’s some interesting data in there that we still like to use every now and then.

And we have our Meeum Facebook advertising here that we use every now and then. Note that if you’ve got an old account, if you are sorting through a bunch of old accounts and trying to work out which is the one you should be looking at, then you may not want to delete them straight away because there might be interesting data in there from audiences or things like that or campaigns that have been quite successful in the past. In which case, my advice to you isn’t to delete them, but just to rename them to something like “do not use” or something like that.

So it’s really clear that when you are going into this interface, which is the account that you’re looking at. Now, I’ve checked here. I’m in the Meeum account here and not into some other client account or anything like that, that if I open that, there will be a bunch of other accounts in there.

I know I’m in the Meeum account, so I’m happy with that.

What I need to do now:

  1. Click through to “all tools”
  2. Click on “business settings”
  3. Click “data sources”
  4. Click on “Pixels”
  5. Check the Pixel code

And so this is where we have our Pixel code and to be able to check that this is in fact the same Pixel code that we are working with on our website.

Let’s go back to our website. Let’s click on the thing and look at this. We’ve got our Meeum Facebook advertising Pixel, and the code is something something 0469.

Cool?

If I go into my Facebook business account now, I’ve got blah blah blah 0469

It’s the same number.

So I know now that when I create ads within this ad account that this is connected to my website right there because it is the same Pixel code. So now I’m sure that those accounts are connected, and I’m feeling pretty good about that.

Check the Facebook Pixel is working with Events Manager

From this point, what we can also do to be really sure that our site is working as we expect it to, is over here, we can click on this “Open In Events Manager” button, and what that’s going to do is open the Events Manager surprisingly enough.

And from there, we can actually do a live test of the site to make sure that it’s doing as we expect.

We’ll see this again. Meeum Advertising Pixel – Test events.

So what we want to do at this point is add our URL to here, which of course, is meeum.com and open website. And what that’s going to do is open the website and it’s going to test and track our behaviour. So I should see in events manager now this should pop up now.

There we go. A page view has been processed and it says someone has been to the home page. If I now click on the about page, Events manager will now say, boom, that someone’s been to the about page. There we go on to meeum.com/about and so forth.

And then, of course, if I click on the contact page, same deal here going into the events manager that will pop up as a page view in a sec. There we go. And so we now know that everything that’s going on on our site is being tracked as we would like it to be with the Facebook Pixel so we can do a few things of working out who our audience is and that kind of thing.

And if you wanted to do retargeting and that kind of thing.

So I hope that was of benefit for you.

And I hope you found that of interest.

Do give us a yell. Shoot us an email or send us a message over Facebook Messenger or something if there’s a video like this that you’d like us to cover, where there might be something you’re not too sure about or coming up against in your digital marketing efforts that we could do a little video like this for, and we’d be more than happy to.

Thanks for your time. See you soon.

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