
Templates
Here are some of the templates we mentioned in the workshop:
Persona templates
Customer Journey templates
- Neilson Norman customer journey template
- Hubspot customer journey template (Google Doc)
- Conceptboard customer journey template
Other resources
- Neilson Norman example – Emotional Eric
- Wikipedia page about Consumer Behaviour showing multiple touch points in journey
- Figma
- Miro
- Mural
Books
- The Design of Everyday Things by Don Norman
- Don’t Make Me Think by Steve Krug
- Just Enough Research by Erika Hall
- User Experience Revolution by Paul Boag
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