Resources for Customer Journey Mapping webinar ⋆ Meeum

Templates

Here are some of the templates we mentioned in the workshop:

Persona templates

Composely persona template
Xtensio persona template

Customer Journey templates

Neilson Norman customer journey template
Hubspot customer journey template (Google Doc)
Conceptboard customer journey template

Other resources

Neilson Norman example – Emotional Eric
Wikipedia page about Consumer Behaviour showing multiple touch points in journey
Figma
Miro
Mural

Books

The Design of Everyday Things by Don Norman
Don’t Make Me Think by Steve Krug
Just Enough Research by Erika Hall
User Experience Revolution by Paul Boag

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