Website content strategy blueprint

  • Delivery Mode: Online or in-person (up to you)
  • Timing: Timing can be flexible depending on your requirements. 1 x 45min session is the minimum. The ideal timing is 2 x 2 hour sessions
  • Structure: Interactive workshop with demonstrations and time for Q&A throughout
A diverse team, led by an Indigenous Australian woman, collaborates during a content strategy workshop in a bright office. Sticky notes on a whiteboard highlight topics like SEO, UX, Accessibility, and No Code, while team members engage using laptops and tablets.

Your website is often the first place people meet you. If it is hard to find, difficult to use, or unclear in its message, you risk losing opportunities before you even start. This workshop helps you make your website easier to discover, easier to navigate, and better for everyone.

We will cover the essentials of search engine optimisation (SEO), accessibility, user experience, and content strategy. You will learn how to create content that works for both people and search engines, while building sustainable habits that make ongoing improvements feel simple and achievable.

You do not need to be technical, just ready to make small changes that have a big impact.

Who this workshop is for

This workshop is for anyone who manages a website: small business owners, creatives, arts organisations, community groups, or anyone who wants to get more out of their online presence. No prior experience is needed.

What you will learn

  • Practical techniques to make your content more accessible, inclusive, and user friendly
  • How to write in a way that supports SEO without jargon
  • Core principles of user experience and accessibility that help every visitor
  • Simple optimisation wins: headings, alt text, link text
  • How to build a sustainable content strategy with clear goals and pillars
  • Easy ways to measure success so you know what is working
  • When and how to use AI tools for content creation without losing your voice

Why attend

You will leave this session with:

  • Quick wins you can put into action straight away
  • A framework for planning content that builds trust and authority over time
  • Confidence to improve your website without feeling like you have to fix everything at once
  • Practical tools and resources to support your ongoing work

This is not about perfection or jargon heavy strategy. It is about small, consistent improvements that add up over time and make a genuine difference for your audience.

Session details and requirements

  • Delivery style: Interactive workshop with demonstrations and time for Q&A throughout
  • Course length: This can be delivered in varying lengths depending on your requirements, although 2 x 2 hour sessions are best, ideally a week apart
  • Delivery method: Live (online or in person)
  • Prior experience required: None
  • Preparation required: None

What is included

  • Live course (online or in person)
  • Lifetime access to the recording if delivered online
  • Complete slide deck with examples
  • A practical 30 day action plan template
  • Comprehensive content checklist for ongoing use
  • Curated list of free tools and resources

Take action with confidence

You will walk away knowing exactly what steps to take next. Start applying what you have learned to new content immediately, and then come back to improve existing content as you have time. Every small step counts.

Ready to make your website clearer, more accessible, and easier to discover?

We can deliver this program live or online.

We are happy to travel for any live delivery. Travel costs may apply.

Get in touch to discuss the needs of you and your team or submit the following form: