How to plan a great website
Learn how to plan a website that works for you and your users. This practical workshop covers SEO, user experience, accessibility, navigation, content structure, and choosing the right platform. No technical experience required.
Your website is your biggest owned marketing asset. It is the one place you fully control, the source of truth for your business, and the foundation for everything else, from social media to search engines to AI. But if it is hard to find, difficult to navigate, or unclear in what it offers, you are losing opportunities before they even begin.
This workshop takes you through the essential steps of planning a website that works for both you and your users. Whether you are building a portfolio site, a business site, or something entirely unique, the principles are the same. You will learn how to think like your user, structure content that makes sense, and make smart choices about design, navigation, and platform.
Pencils before pixels. This is about planning it right from the start.
Who this workshop is for
This workshop is for anyone planning or redesigning a website: small business owners, creatives, artists, startups, community groups, or solo practitioners who want a site that actually works. Whether you are building it yourself or working with a developer, you will leave with clarity and confidence. No technical experience required.
What you will learn
- Why a website matters and how it fits into your wider digital presence
- The triple win: how SEO, user experience, and accessibility work together
- How to think like your user and plan for their needs, not just yours
- Practical approaches to website structure, navigation, and content hierarchy
- Brand voice and tone: making your message clear without jargon
- How to choose the right website builder or platform for your goals
- Testing and refining: how to know if your site is actually working
- Competitor research: learning from others without copying them
Why attend
You will leave this session with:
- A clear framework for planning your website from scratch
- Practical tools and techniques you can apply straight away
- Confidence to make smart decisions about platforms, structure, and content
- Understanding of how to test and improve your site over time
- Permission to launch something good now, not perfect later
This is not about overwhelming you with technical detail or unrealistic expectations. It is about giving you a solid plan that you can execute, whether you are doing it yourself or briefing someone else to help.
Session details and requirements
- Delivery style: Interactive workshop with demonstrations and time for Q&A throughout
- Course length: This can be delivered in varying lengths depending on your requirements. A single 1–2 hour session works well.
- Delivery method: Live (online or in person)
- Prior experience required: None
- Preparation required: None
What is included
- Live course (online or in person)
- Lifetime access to the recording if delivered online
- Complete slide deck with examples and resources
- Links to free planning and testing tools
- Practical frameworks you can use immediately
Near enough is good enough (for now)
You do not need to wait for perfect. The web is not print. It is made to change and improve. This workshop will help you publish something that works, then refine it as you go. Iteration beats perfection every time.
Ready to plan a website that works?
We can deliver this program live or online.
We are happy to travel for any live delivery. Travel costs may apply.
Get in touch to discuss the needs of you and your team or submit the following form: