How to do your own SEO
- Understand and research what your customers are searching for.
- Learn how to optimise your content for greater user experience and excellent SEO.
- Learn techniques for getting high-quality links to your website.
- Learn technical aspects of your site that your competitors probably don’t know about.
You know you need SEO, but what is it, really?
Accessible, entertaining and insightful, “How to do your own SEO” will put you on track to increase your rankings, and ultimately, your sales. We’ll show you proved techniques that will rank your website higher on Google, Bing, Yahoo, or any other search engine.
You’ll learn how SEO works, from keywords to link building, as well as technical techniques your competitors probably aren’t using.
We’ll guide you through the jargon and explain SEO in a user-friendly way so you can leave the workshop empowered by your new knowledge.
Most web traffic comes from Google searches
Website traffic from organic results (ie: Google searches) is responsible for more than half of all web traffic. Paid advertising only accounts for 15%, and guess what?
Once you’ve got the basics down, great SEO isn’t just affordable, it’s essentially free.
Who wouldn’t want to be part of that?
Can I really learn SEO in three hours?
“How to do your own SEO” is an introduction to a massive field. The point of the workshop is to empower you with knowledge and skills.
From there, you have a rock-solid base to build on as you learn which parts you want to do yourself, and which parts you may want to outsource.
We’ll guide you step by step through the process of keyword research, link building, website optimisation and so much more.
You’ll gain skills and expertise to get started on your new SEO strategy straight away.
What will I learn about SEO?
Everything we teach has proven success within the fields of SEO and Digital Marketing.
We’ll discuss what SEO is, and why it’s so important for your business.
We’ll teach you the three main parts of SEO, being On-Page SEO, Off-Page SEO and Technical SEO.
Whether your site is hand-coded or built using a builder like Squarespace, Wix, WordPress, Shopify, or something else, it doesn’t matter. The tools, techniques and strategies we use are all the same.
In the world of SEO, website content is king.
Having your website content optimised for search engine readability is crucial.
We’re talking things like heading structure, image optimisation, URL structure, effective page titles and descriptions and a whole host of other things.
We’ll look at some of the best ways to gather great keywords for your content, and what you should do with those keywords on your web page.
Having other people recognise your great content is not only a nice feeling, it really helps with your SEO as well. This is just one of the factors of Off-Page SEO.
We’ll look at what makes a great link to your site, and what doesn’t. We’ll show you proven ways to get high-quality links to your website too.
Off-Page SEO is where a lot of ‘black hat’ techniques have stemmed from, so it’s important to get this part right.
Great technical SEO covers the code part of your website, as well as some other factors, such as server configuration, sitemaps, structured data and efficient code.
Not everyone is comfortable in this world, which is quite understandable. This is why we guide you step by step through several factors of technical SEO that you can very easily test and implement yourself straight away.
We love code. We love teaching code and we’re passionate about sharing these skills. That’s why we bring this crucial piece of the puzzle where most don’t bother.
Putting the SEO puzzle together
All three of these factors play a huge part in how Google and other search engines read and analyse your website content. It is imperative to keep all three in mind when planning your marketing and content strategies.
Many SEO procedures also crossover quite well with accessibility techniques which is hugely important for developing, marketing and writing content for any website in Australia (or indeed the world).
Why do business owners need to know SEO?
SEO knowledge is SEO power.
SEO agencies can charge thousands of dollars per month for managed services. While many of them are certainly worth it, you need to know what you’re paying for.
Don’t feel bamboozled by terms and jargon when engaging an agency. By the end of this seminar, you’ll know what all the lingo means so you can understand what you’re paying for.
Who will love this SEO workshop?
Startups, entrepreneurs and small business owners who need to generate more traffic to their site, as well as those that are not converting traffic into leads or sales are all served greatly by this course.
Professionals, such as Digital Marketers, Copyrighters, Social Media Managers, Designers and Developers also benefit from this class.
Whether you’re keen to get your hands dirty with SEO or want to hire someone to help you do it – this workshop will give you the confidence to do both.
Testimonials for How to do your own SEO
This was an awesome intro to SEO.
It was well structured and well-paced, with an open and friendly atmosphere that made learning enjoyable.
Only one word...
This was a great intro and gave me tons to think about.
This was my second Meeum course.
Like the first, I found it fun, engaging and motivating.
This was exactly the workshop I needed for understanding the fundamentals of SEO and how this applies to website design.
Great session with relevant content.
Covered a lot of things that are relevant to what I need and what I was looking for.