Practical Customer Journey Mapping for Your Small Business or Arts Organisation

$1,760.00 (inc GST)

It’s common for business owners to develop tunnel vision when building their business and products.

They spend a lot of time thinking about every little feature and every single process.

But research shows that’s not how their customers will interact with their products or business.

Customers come from the opposite direction — they don’t care about a business until shown the value or what it can do for them.

  • Delivery style: This foundation course is in lecture format although can be adjusted to include industry specific research, learning modules, and workshops.
  • Course length: 2 x 2 hour sessions for the foundation lecture style course.
  • Delivery method: Live (online or in-person).
  • Cost: $1760 + GST for the foundation lecture style course delivered online. Please note on the booking enquiry form if you would prefer in-person delivery and any other requirements so we can quote accordingly.
  • Prior experience required: None.
  • Preparation required: None.

Once equipped with the skills to create customer journey maps – business owners can make gradual business changes to help customers accomplish their goals easier and faster, become repeat customers as well as brand advocates.

Learn How to Improve Customer Relationships, Boost Your Sales, and Grow Your Audience

This short course is designed to teach small business owners and their staff about the importance of customer journey mapping and human-centered design.

Through a combination of expert instruction and real-world examples, this course will provide participants with the tools and techniques they need to understand and improve their customers’ experiences.

By the end of the course, participants will have a deep understanding of the customer journey and will be able to use this knowledge to create more effective marketing campaigns, improve customer retention, and increase overall revenue.

Whether you’re a small business owner or a member of a small business team, this course will provide valuable skills that will help you succeed in today’s competitive marketplace.

Who this Customer Journey Mapping course is for

This customer journey mapping course is suitable for anyone involved in the planning, design, and delivery of products and services. This includes business owners, managers, marketing and sales professionals, customer service representatives, product designers, and user experience designers.

The course is particularly beneficial for small businesses, as it helps them understand their customers better and design products and services that meet their needs.

We’ll cover the key concepts and techniques of customer journey mapping, such as identifying touchpoints, mapping customer emotions, and creating personas. We also cover the basics of human-centered design, which is a methodology for creating products and services that are tailored to the needs of your customer.

Overall, this course is essential for anyone who wants to understand how to design products and services that meet the needs of their customers. It will provide a framework for understanding customer behaviour and will give participants the tools they need to create more effective products, services, and customer experiences.

By taking this course, participants will be able to design products and services that are more likely to be successful in the market, and they will be better equipped to understand and meet the needs of their customers.

What you’ll learn

  1. Introduction to customer journey mapping
  2. Understanding the customer’s perspective
  3. Identifying key touchpoints and customer pain points
  4. Building a journey map
  5. Using customer data to inform the map
  6. Creating personas to represent customer segments
  7. Best practices and resources

What’s included

  • Live 2 x 2 hour short course for up to 20 participants
  • Lifetime access to the recording of the session
  • A pdf of the course notes
  • Membership to our Meeum Alumni Facebook Group – a place full of business owners and professionals such as yourself


We can deliver this program live or online.

We are happy to travel for any live delivery. Travel costs may apply.

Get in touch to discuss the needs of you and your team or submit the following form: