SEO for Australian Small Business is now FREE

Hello!

A quick one to let you know that our SEO for Australian Small Business eBook is now FREE.

We wrote this book throughout 2019 with much of the content, research, and evidence based on work we’d done with small businesses in the years prior.

We were in Shoalhaven in the middle of the horrific bushfires as we put the finishing touches on the book at the end of 2019, so we decided to donate all initial sales to bushfire relief funds. That ended up being around $1000 for:

• Victorian Bushfire Appeal
• NSW Rural Fire Service
• Lifeline
• Red Cross Disaster Relief and Recovery
• WIRES
• Bushfire Emergency Wildlife Fund 2020

Then COVID hit, so we made the book “choose your own price”, as it has been since.  Interestingly, many purchasers chose to pay the full $19 with the average price being $10.  An interesting (and accidental) piece of pricing research.

Now it’s free.

We’re proud of the impact this book has had, not just from sharing knowledge, but also for the financial help it offered those organisations and businesses.

While some parts are outdated, the basic principles are all the same.  On Page, Off Page, and Technical SEO are still major factors for search engine reach, and most importantly, the impact of user experience and accessibility always flow to positive SEO outcomes. 

Thank you to those of you who purchased the book.  We’re constantly smiling every time we get an email from a reader who has been able to use the book in positive ways for their online venture.

We will likely publish a follow-up book in time that will be broader in scope.  As with everything, time is a factor so who knows when we’ll get that out!

For more guidance and support in these areas, feel free to book a business mentoring session, one of our many workshops, or enquire about a full digital strategy for your brand.

As always, thanks for your support and we look forward to chatting soon,
Elyse & Sam