When it comes to websites, small tweaks can create big results. You don’t need a full redesign to improve your vistors experience on your website. Often, a few simple changes are all it takes to make your site easier to use, more welcoming, and a place your visitors genuinely enjoy coming back to.

As we’ve written about before, you can do a lot yourself to positively impact your SEO. We’ve also written about small tweaks you can do yourself to improve your website accessibility. In this guide, we’re talking about a few small things you can do to improve the user experience for your website visitors.

You’ve probably heard the term UX before (short for User Experience), but what does it actually mean?

Put simply, UX is about how someone feels when they interact with your website. Is it easy to find what they need? Does it load quickly? Does it feel smooth and intuitive to use? Good UX makes visiting your site a pleasure, creating positive, lasting impressions. Poor UX makes a site confusing, frustrating or forgettable, and most visitors won’t stick around for that.

At Meeum, we believe putting users first is one of the most powerful ways to grow your business, your audience or your community. One example is the work we did rebuilding Arts Law’s website, where we concentrated on a UX first approach. This led to massive increases like:

• 97% increase in engagement on the Contract Templates page
• 358% boost in Information Sheets engagement
• 408% rise in search results engagement
• 484% increase in cart engagement, with an 87% drop in cart bounce rates
• 305% growth in account page interactions

Better UX led to better results across the board, because we put the user first.

As Steve Jobs once said:

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

Steve Jobs

The good news is, you don’t have to start from scratch, opr rebuild your entire website. Here are some simple UX tweaks you can make today that will make a real difference. And these are all things to keep in mind if you’re at the beginning of your website journey and in the planning stages too.

Make Your Text Easy to Read

One of the simplest ways to improve UX is to make your content easier to read. Clear, plain language is more powerful than fancy words or complicated sentences. Breaking up longer paragraphs into smaller chunks with relevent headings helps readers scan quickly, especially on mobile devices.

Use a font size of at least 16px and make sure there’s strong contrast between your text and background. Pale grey text on white, for example, can be really difficult for some people to read. Colour contrast and readability are just some of the many crossovers between UX and web accessiblity.

If someone has to squint or reread a sentence three times, you’re already losing them. Clear, simple writing builds trust and keeps visitors engaged longer.

Create Clear Navigation

Your website’s navigation should act like a helpful map, not a puzzle. When you’re thinking about the content on your site and who your main audience is, be sure to keep your main menu simple and predictable. 5 to 7 main items is usually enough. Use clear, specific labels like “Workshops” or “Mentoring”, instead of broad or vague ones like “Opportunities” or “Solutions”.

Think about the journey you want users to take. Is it easy for someone new to your site to find out what you offer? Can they contact you without hunting for the right page?

Confusing navigation frustrates users and costs you opportunities.

Use Strong, Visible Calls-to-Action (CTAs)

Every page on your site should have a purpose, and your visitors should know what to do next. That’s where strong calls-to-action (CTAs) come in.

Good CTAs use clear, action-focused language like “Book a Mentoring Session”, “Download the Free Guide” or “Sign Up for the Workshop”. Make sure your buttons and links stand out visually and are large enough to easily tap on a mobile phone.

Without strong CTAs, visitors might enjoy your site but leave without ever taking the next step.

Speed Up Your Site

Speed is critical for good UX. If your website is slow to load, users might leave before they even see your home page.

Simple ways to improve loading times include compressing images before uploading them, choosing a fast and reliable hosting provider, and avoiding heavy sliders or animations that slow everything down.

A faster site doesn’t just feel better to your users — it can also boost your Google search rankings.

Design for Mobile First

More than half of all web traffic today comes from mobile devices, and yes, Google’s mobile-first indexing will impact your SEO. That means your site needs to look good (and work smoothly) on smaller screens.

Text should be easy to read without zooming, buttons should be large enough to tap easily, and popups should be easy to close (or non-existent). If your site is frustrating to use on a phone, you risk losing visitors who might otherwise have become loyal customers.

Designing with mobile users in mind from the start is one of the easiest ways to improve UX for everyone.

Why User Experience Matters

User experience isn’t just a ‘nice-to-have’. It’s a key part of how people experience your brand, whether they are browsing your services, making a purchase, or looking for information.

Good UX shows that you value your audience’s time, attention and needs. It builds trust, encourages engagement, and leads to better results, whether you want more bookings, more sales, more donations or a stronger community connection.

As Dr Don Norman, inventor of the term “User Experience”, once said:

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences… Make them all work together seamlessly.”

Don Norman

The best part? Many UX improvements are quick, low-cost, and make an immediate difference.

If you’re ready to take your UX to the next level, we’re here to help. Book a website audit, schedule a mentoring session, or join one of our workshops and training sessions.

Let’s create a smoother, more user-friendly web together.